BEET.TV: The Ugly Truth of Online Video – Nearly 40% of Impressions are a...
As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform VINDICO, in this interview with Beet.TV....
View ArticleMEDIAPOST: Major Media Web Brands Dominate Video Ads
The use of exchanges is growing in online video, but the market is still dominated by direct buying on major sites. That’s one of the findings in a state-of-the-industry report from video ad management...
View ArticleMEDIAPOST: Report: Major Media Sites Outperform Exchanges by 2 to 1 on Video...
Sure, the online video ad market is growing like crazy, with the latest statistics citing the market as slated to hit $4.6 billon next year, up from $3.6 billion this year. Read more...
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